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Leaflets – How they get your message across

Thursday 23rd January 2020

With so many companies successfully using leaflet distribution it can certainly be highly effective. Promoting an event or special offer or launching a new business, whatever your message, leaflet distribution is a genuine option to spread the word. So how does a successful leaflet get its message across? Size counts, quality matters - You could opt for A5, A6, bifold, trifold or postcard. It is certainly about personal preference, but you will also need to consider what space is needed to get your message across. Think about an unusual size that will stand out amongst the crowd of other leaflets dropping onto the mat. Using good quality paper makes a lot of difference. A leaflet that feels substantial will give the…

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What good print design says about your brand?

Thursday 19th December 2019

In our first blog this month we examined how leaflet distribution can work for your business. However, the best-prepared campaign will be worthless if it is carried through with a poor-quality flyer or leaflet. In 2005, a group The Design Council studied the portfolios of FTSE listed companies over the course of the previous decade. They found that the companies that put an emphasis on design did way better than the ones that didn't. In terms of a business advertising through leaflet distribution, the way to stand out from the crowd is through good print design. Images Any photos being used need to be of high quality and ready for a printed leaflet. Expecting the images used on your website which can…

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Overcoming Resistance - Why a printed product works better than the web

Thursday 21st November 2019

In the last decade, many marketers have been engaged in some kind of "print to digital" transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is driven by how we consume media. We increasingly get our news, entertainment, and information via computers, tablets, and phones. Print-based media outlets have seen a decline in use that leads some to predict the complete demise of print as a marketing medium. The big difference between online and print materials is the scope of advertisements. A single website or Web ad can potentially reach customers anywhere in the world meaning online advertising can potentially reach…

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Find your audience - GPS Tracking & Geodemographics profiling of distribution

Thursday 24th October 2019

Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been a fairly blunt tool. Geodemographic classification studies locations (geo) and people (demographic). It attempts to provide accurate and detailed descriptions of UK consumers and the areas where they live. Geodemographic classifications work from some basic assumptions; People who live in the same area are much more likely to have similarities than two people picked at random from different areas. Similar locations will have people who fit a certain demographic. Locations are classified according to the characteristics of the people…

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How design sells your business

Monday 23rd September 2019

When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…

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Proper Leaflet Distribution

Monday 8th July 2019

The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser's tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…

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Direct Mail – Making a comeback and getting attention

Thursday 25th April 2019

Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…

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How does printed product help an agency in the digital age?

Wednesday 3rd April 2019

Print is a favourable comparison Vs Digital * Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was…

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Know your call to action

Tuesday 28th November 2017

Know Your Leaflet Call to Action for Improved Success Rates If you're reading this, it's already likely that you recognise the benefits direct mail could have on your business. Along with that, you're probably also weighing up the pros and cons of hiring a leaflet distributor to do the legwork for you. Elsewhere on this site, we highlight the benefits of hiring us as a distributor and how we ensure that we fulfil your requirements to the letter, but let's step away from the distribution progress for a moment and go right back to the leaflet itself. There are several fundamentals that you must get right to make a leaflet successful. One, of course, is the design. Without a…

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Why you can't afford to avoid using Direct Mail in your marketing strategy.

Thursday 1st June 2017

We often believe things that seem plausible without really doing our research. You would be forgiven to believe that social media, the most recent surge of advertising is the sure fire way to promote your business now. After all it costs next to nothing, it's easy and you can see the results. Despite the undoubted trend in social media, there is a place for print in your marketing strategy which the internet can never replace. Many companies today have completely ditched the use of any marketing that isn't online. However, whether your opinion sways in favour of either print or online advertising - if you want effective results from your advertising the best way to see results is to use both…

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