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Misconceptions Of Door Drop Marketing

Friday 27th November 2020

Have you always thought that you could spend your marketing budget far more effectively than dropping a leaflet or brochure directly through someone's letterbox, believing they never work and are just a waste of time, paper and money. We're here to tell you that this simply isn't the case - and there are other misconceptions about door drop marketing that we think you should know about! Read on to find out how the right leaflets defy the misconceptions. Door drop marketing services provided by Bath Leaflet Delivery, could help to ensure your business gets noticed. MYTH 1 - There's a low response rate The reality is very different and backed up by the Data and Marketing Association (DMA), which through extensive surveys and…

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The Benefits Of Merging Online And Offline Marketing

Tuesday 10th November 2020

No longer is there a one size fits all approach to marketing. Over time, the most successful businesses have realised that they need to combine both online and offline marketing to get the best results. Maximum exposure across all demographics will only be achieved by reaching out to those not using the internet equally as much as those that do. Here, we explain why a combination of both types of marketing could benefit your business and how you could bring the two together to get the most out of it. We are living in a time unlike any other How many potential customers would your business lose, if you switched to solely online marketing? The reality is more than you may have…

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The Lifetime Value Of A Customer

Thursday 29th October 2020

You know how many customers you have; but do you know how many of them are repeat customers - customers that return to your products or services repeatedly? A major expense faced by any business is gaining customers, so it certainly makes sense to retain them and keep your company as their go-to choice. But how do you know who your most loyal customers are, and how do you keep them engaged? How can I measure my return rate? There are many ways to do this and to some extent it will depend on the systems you have available and your actual business model. For example, a subscription-based business can simply measure all of the customers purchasing a repeat subscription. However, it…

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Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media

Tuesday 29th September 2020

At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business. Here…

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The importance of including Door Drop Marketing in your marketing budget

Monday 21st September 2020

The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…

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15 New Customers – a client in profit from 1st month!

Tuesday 11th August 2020

We are delighted to share with you some recent feedback we received just yesterday, especially when all the factors are considered, the main one being this campaign was for a very new business! Our new client 'Pasta Boi' are great at what they do, the guys behind the name were top chefs at local high-end restaurants. Recently they started their own business, their main offering is to create fine Pasta dishes and sell them to BA postcode householders with a home delivery service. It's a quality business with a quality product so they certainly have every chance of success. When they approached us a month ago, it was amazing to hear about their plans for their business, how much passion they had for their…

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Recent Successes - Wide ranging companies gaining new business from door drops

Tuesday 23rd June 2020

What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…

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Business continues at Bath Leaflet Delivery

Thursday 19th March 2020

Considering the COVID-19 outbreak, we wanted to inform our customers that we will be adhering strictly to all advice provided by the World Health Organisation. We are also closely observing protocol as advised by local authorities. Given the recent news and on-going issues surrounding COVID-19, we thought it was important that our customers are aware of the facts regarding the post and mail delivery, any risk to people's health. Please find below two statements, one from Royal Mail. We hope you find the below information useful and informative. Royal Mail has issued the following statement Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus. From experience with other coronaviruses, we know that these types…

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Why your great partnerships work for your customers?

Thursday 19th March 2020

When planning marketing campaigns for your customers it pays to have strategic partnerships in place to deliver the services that may not fall within your specialty. Finding those reliable partners who you trust to provide the service that you expect your clients to receive is a matter of the basic business requirements of getting to know them, of them getting to understand your business and then delivering that service. In an internet marketing forum recently, a member was asking for recommendations for print services. The responses were almost unanimous in saying that the remote online services produced an acceptable level of print quality, what was lacking was interaction. We have talked before in our blogs about the impact your leaflets can…

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What you should get from a print partner - 5 Key points to think about!

Thursday 20th February 2020

Where printing was seen as a poor relation a few years ago, recently it has become reenergized as a primary means for communicating with customers. With that in mind here are the five key points you should consider when looking for a prospective partner. 1. Understanding: If you are trusting vital parts of your marketing strategy to an external partner then you need to have confidence in their ability to deliver. Understanding your expectations and objectives is essential. The need for understanding works both ways however and you need to be clear about what is achievable within your budget and timeframe. This is the first step to building a relationship based on mutual trust. 2. Problem Solving: Simply put you need a…

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