Blog

How design sells your business

Monday 23rd September 2019

When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…

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Proper Leaflet Distribution

Monday 8th July 2019

The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser's tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…

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Direct Mail – Making a comeback and getting attention

Thursday 25th April 2019

Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…

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How does printed product help an agency in the digital age?

Wednesday 3rd April 2019

Print is a favourable comparison Vs Digital * Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was…

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Know your call to action

Tuesday 28th November 2017

Know Your Leaflet Call to Action for Improved Success Rates If you're reading this, it's already likely that you recognise the benefits direct mail could have on your business. Along with that, you're probably also weighing up the pros and cons of hiring a leaflet distributor to do the legwork for you. Elsewhere on this site, we highlight the benefits of hiring us as a distributor and how we ensure that we fulfil your requirements to the letter, but let's step away from the distribution progress for a moment and go right back to the leaflet itself. There are several fundamentals that you must get right to make a leaflet successful. One, of course, is the design. Without a…

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Why you can't afford to avoid using Direct Mail in your marketing strategy.

Thursday 1st June 2017

We often believe things that seem plausible without really doing our research. You would be forgiven to believe that social media, the most recent surge of advertising is the sure fire way to promote your business now. After all it costs next to nothing, it's easy and you can see the results. Despite the undoubted trend in social media, there is a place for print in your marketing strategy which the internet can never replace. Many companies today have completely ditched the use of any marketing that isn't online. However, whether your opinion sways in favour of either print or online advertising - if you want effective results from your advertising the best way to see results is to use both…

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How can I be sure my leaflets are being delivered?

Monday 1st May 2017

Understanding our distribution procedure. At Bristol Leaflet Delivery we distribute for dozens of high profile clients across the region. We frequently welcome new clients and are always happy to chat through any questions you may have. A common concern for new clients is, as above "how can I be sure my leaflets are being delivered"? It's a great question to ask! After all, clients will spend a fair amount of time and expense planning a leaflet drop. From planning, design, and printing costs to the final execution of delivery. It's a thorough process and one that our clients deserve to get right, first time! Our company procedure for making sure leaflets go through letterboxes are stringent, and have been developed over the…

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Top 10 Design Tips for an Effective Leaflet

Saturday 1st April 2017

"On average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80p out of your pound." - David Ogilvy With the digital world pervading our lives more than ever, it's not uncommon to think that leaflet distribution is a thing of the past. However, knowing the ins and outs of this industry - leaflets are very much proving still to be a viable approach to gaining customers and brand awareness. You may have had a failed door drop campaign yourself, or feel irritated by flyers altogether. This would likely put you off the idea of using a door drop service, and who can blame you if it's cost you…

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